Welcome to United Way of Dane County’s Campaign Tools

Dan Rashke 2015 You are doing what works. As a United Way campaign manager, you work to engage your organization’s leadership and employees in making our community great. We know that without you, our campaign could never impact so many lives in Dane County. We thank you and are very proud to have you with us!, Below you will find all of the tools and resources you need to make your campaign a success. As always, feel free to contact United Way staff at any time with questions. Contact Carli Wilke: cwilke@uwdc.org or (608) 246-5482 Thank you for helping us do more by running a United Way Campaign at your organization. Together we can build pathways out of poverty and change lives across Dane County. Whether you have done this before or it is your first time, please use the United Way Campaign Guide as a reference tool to help you run your best United Way Campaign. On behalf of the 2015 Campaign Cabinet, we thank you for your leadership, Dan Rashke CEO , TASC 2015 United Way Campaign Chair

2015 Campaign Materials

United Way Campaign Guide


1. Secure Top-Level Management Support

  1. Sample CEO Endorsement Email
  2. Sample CEO Endorsement Letter
  3. Sample CEO Voicemail Text
  4. Sample Union Endorsement Letter

2. Recruit a Campaign Team & Attend Training

  1. Campaign Volunteer Position Descriptions
  2. Promote Your Service on Resume LinkedIn

3. Learn about United Way & Agenda For Change

  1. United Way Overview
  2. Best Practices for a Successful Campaign
  3. 2015 Progress Summary


4. Develop a Plan & Set Goals

  1. Best Practices for a Successful Campaign
  2. Special Events and Incentives Guide
  3. United Way Brand Toolkit (Click to Expand)

5. Develop a Leadership Giving Approach

  1. Leadership Giving Overview
  2. Rosenberry Flyer
  3. Key Club Flyer
  4. Women’s Leadership Flyer
  5. Loyal Contributor Flyer
  6. Sample Leadership Giving Letters (Click to Expand)


6. Educate Your Co-workers

  1. Campaign Brochure – English
  2. Campaign Brochure – Spanish
  3. Campaign VideoWatch and learn how United Way’s work is changing lives in Dane County (Click to Expand)
  4. What a Difference a Dollar Makes
  5. What A Difference A Dollar Makes – Spanish
  6. Frequently Asked Donor Questions
  7. Impact by Community Reports (Click to Expand)

7. Make Campaign Fun

  1. Rent or Groceries Engagement Activity
  2. Special Events and Incentives Guide
  3. Sweepstakes Flyer

8. Distribute & Collect Pledge Forms

  1. Pledge Form


9. Report Results to United Way

  1. Employee Campaign Manager Post-Campaign Checklist
  2. Campaign Best Practices Form

10. Thank/Recognize Co-workers

  1. Sample Thank You Letter
  2. Sample Retiree Letter
  3. Sample New Hire Letter